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Small business owners: Your reputation may be at risk because of outdated technology

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Updated: 3/19 1:52 pm

(BPT) - Smart business owners know how important it is to preserve their company's reputation, but many may not realize the extent to which their current and potential customers care about the technology they use.

According to a recent survey, more than two-thirds of consumers think the use of modern technology is critical to the success of a business. Convenience and better customer service are among top reasons tech matters to consumers who do business with small companies, and when implemented, modern technology significantly increases the likelihood of creating repeat customers.

In the absence of modern technology, nine out of 10 surveyed said they would - or would consider - taking business elsewhere. This makes the choices small businesses make when it comes to identifying and upgrading outdated technology critical to keeping customers happy and even more important for taking control of their future success.

What qualifies as 'outdated?'

More than half of consumers consider five- to 10-year-old operating systems and desktop computers outdated. That means that small businesses still running the 12-year-old Windows XP operating system fall into the category of 'outdated' in consumers' minds.

But there are more than just reputational considerations for businesses still using an outdated operating system. After April 8, businesses running Windows XP will no longer receive security updates or technical support for the system, meaning their systems may become more vulnerable to security threats.

Modern technology options abound

The good news is that businesses in need of a technology facelift have a whole new world of devices and capabilities at their fingertips. For example, an array of Windows 8-enabled devices have become available in the last year, such as affordable tablets, laptops and other form factors that offer mobility and productivity at the same time. In addition, cloud technology has given small businesses access to the same powerful technology larger companies use, but in an affordable and manageable pricing structure.

Many small businesses are using cloud technology to reach new customers and enable employees to collaborate from separate locations. OnPoint CFO & Controller Services, which provides outsourced accounting and finance services to companies, is using the cloud-based productivity service Office 365 to enable its employees to collaborate with one another and their clients while working from home offices.

'Standing still is falling behind,' says Brian Clark, OnPoint CFO co-founder, president and CEO. 'Either you implement new technologies or you risk getting passed by your competitors.'

Modern technology can help small businesses not only get more done, but reach more customers and retain them too. To learn more about modern technology for small businesses, download a free e-guide at www.microsoftbusinesshub.com/G2MeGuide.

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