9:00 am Update
ST AUGUSTINE, Fla. -- Inside the stores at the St Augustine Premium Outlets, shoppers are snatching up the deals. Izod has nearly everything half off and then some.
One woman tells Action News she drove all the way from Gainesville to hit the Coach outlet Friday morning. She arrived a little before 9, ahead of the second expected wave of shoppers.
It's hard to find anyone walking around the complex without at least one bag in hand.
Store Managers say the traffic patterns have been very different this year, with many stores opening Thanksgiving night. It has made for a slower morning at the outlets, but managers say their sales are still on target.
8:00 am Update
ST AUGUSTINE, Fla. -- Shoppers are still making the rounds at the St Augustine Premium Outlets, but this is actually the calm between storms.
Officials are expecting another big runs of shoppers to filter in between 9 and 10 a.m.
Many of the shoppers here now say this is their second stop of the morning. They began their day in Jacksonville at the Town Center. Others plan to head that way next.
7:00 am Update
ST AUGUSTINE, Fla. -- Doors started opening at 9 p.m. at the St. Augustine Premium Outlets.
By midnight, shoppers had free reign of the plaza. And lines began forming early on Thursday evening.
The store with the longest line was Coach, the popular women's handbag store. They even had the parking lot out front roped off to better handle the crowds.
So far, organizers say this year is pretty on target with years past. And they expect another wave of shoppers to filter in around 9 a.m.