Girlfriend of Alabama QB becomes social media star

JACKSONVILLE, Fla. -- Football fans all across the country were watching last night as Alabama and Notre Dame squared off in the BCS Championship game.

But it was one young lady in the stands that walked away with lots of attention.

Alabama QB AJ McCarron's girlfriend Katherine Webb was in the stands.

And after being shown on camera went viral in a big way -- she's gained over 100,000 twitter followers since the game.

Action News is digging deeper...to find out how local businesses can also benefit from the power of the internet.