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Women flocking to buy NFL gear

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Updated: 4/24/2013 7:46 pm
JACKSONVILLE, Fla.-- The Jacksonville Jaguars have a fresh, new feel. Their new Nike uniforms were unveiled Tuesday, and for the most part, everyone is excited.

"New look. Real exciting for the fan base and the city in general," Jeff Fingland at Sports Mania said.

When the players suit up this season, they won't be the only ones styling. Female fans will be too. Last season, the NFL launched the largest women's apparel marketing campaign to date called "It's My Team."

The 2011 playoff season showed a dramatic change in NFL merchandise sold to women: an 85 percent sales increase in December over 2010 and a 125 percent increase in January from the year prior.

"The women's section in the store has grown exponentially over the years and gets bigger every single season," Fingland continued.

We found Sandra Milesevic on the hunt for a tank top at Sports Mania. She says she's grateful for the options.

"Girls want to look good, so, of course, they want something fitting. And to stand out," she explained.

From bathing suits to sandals to tailored tops. You name it, it's out there for women. Victoria's Secret now has its own NFL line. Actress Alyssa Milano does, too.

So. The next time you're cheering on the Big Cats -- look around. You'll most likely see women decked out in black and teal, with a feminine twist.

"Women have always been football fans. Now, they're starting to show it a little bit more," Fingland said.
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